Wednesday, June 29, 2011

Powerful Black Family Celebration



Objective:
To reach the Black/African Americans community in Los Angeles with a black family reunion event that will bring awareness and educate the black community about cardiovascular disease and stroke prevention.
Date, Time and Location:
Saturday, July 23rd at Van Ness Recreation Center
5720 2nd Ave, Los Angeles
11am-4pm
For more information: facebook.com/PowerToEndStrokeWSA
Pre-Register today to be placed in an opportunity drawing! www.aarpheart.eventbrite.com
Or call: 213.291.7033

Why:
Why Heart Disease and Stroke? Heart Disease kills more African Americans then all the cancers combined, Stroke is the #2 killer in Los Angeles County, it is the #1 cause of long-term disability and it affects African American two times more than any other race and at younger ages. African Americans have the highest blood pressure in the world contributes to the high number of deaths.
Power to End Stroke is an initiative of the American Heart Association/American Stroke Association aimed at creating a “movement” about the serious health disparity issue of heart disease and stroke within the African American community and to drive the message that heart disease and stroke are preventable diseases.  The campaign targets African Americans between the ages of 25 and 54.
Goal
 To educate the community about stroke warning signs and prevention.  Additionally, the initiative raises awareness about risk factors for stroke including: high blood pressure, diabetes and obesity.

           EMPOWER the community with information on their individual health numbers through health screenings and providing resource information that will help them live a healthier life.



      ENGAGE the community in heart-healthy nutrition and physical fitness activities, such as celebrity kick ball game, fitness demos, games, line dancing, fraternity/sorority stepping.



      HONOR loved ones lost to heart disease and stroke with a family tree memorial (attach pictures and keepsakes); 

About The American Heart Association
The American Heart Association (AHA) is a not-for-profit voluntary health organization funded by private contributions. Our mission is to build healthier lives, free of cardiovascular diseases (CVD) and stroke through research, education and public awareness. Founded by six cardiologists in 1924, today the AHA is one of the world’s premier health organizations and a leading national resource for heart health information and lifestyle guidelines.

Over the years, the scope has expanded to include non-medical volunteers, as well as medical professionals and scientists that remain at the heart of our mission. Seven Affiliates work to provide professional and public education programs, advocacy, awareness, research and quality improvement directed at inspiring change to save lives.

In 1999 we took on the challenge to reduce death and disability from heart disease and stroke by 25% by 2010. In collaboration with partners nationwide, we achieved this goal two years early. Still, heart disease remains the #1 killer with stroke the #3 killer in America. Our Strategic Impact Goal is to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular disease and stroke by 20% by 2020. This new goal looks beyond helping people reduce their risk by focusing on helping them build stronger health and a better quality of life.

We have a long way to go to reach this new goal. While mortality rates from CVD and stroke are down, prevalence for diabetes as a primary risk factor for CVD continues to grow. African Americans are at greater risk suffering from CVD than other population groups and often face cultural, socioeconomic and psychosocial barriers to prevention and treatment.

In 1996, the AHA implemented the Search Your Heart community-based education program to inspire high-risk African Americans to reduce their risk for heart disease, stroke, diabetes and hypertension. Since that time, over 15,000 churches across the country have participated, reaching over 1.5 million at-risk participants.   

A national Power to End Stroke (PTES) campaign was launched in 2006 to empower African Americans to take charge of their heart health, with emphasis on diabetes, physical activity and nutrition. The impact of PTES over four years resulted in 339,382 registrations, 3.4 billion media impressions, 11,577 trained volunteers, 398 alliances, over four million educational kits distributed and 290,182 hits to the website. Over the last two years in California, we trained 1,078 volunteer PTES Ambassadors, who helped teach 14,841 participants how to develop lifelong healthy habits.

 



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